Most Greek enterprises have difficulty expanding beyond the Balkans. This restricts their growth and development.
Through our 45 years of helping firms expand, we've learned that the primary difficulties Greek CEOs face are:
First, many Greek enterprises lack a thorough understanding of overseas markets beyond the Balkans. This includes comprehending customer preferences, regulatory environments, and cultural differences.
To that, we can add the linguistic barrier. Language can be a significant hurdle for Greek businesses seeking to grow into non-Balkan markets.
Greek businesses, particularly small and medium-sized organisations (SMEs), sometimes have insufficient financial resources and expertise for international expansion. This may limit their ability to invest in market research, marketing initiatives, and distribution networks overseas.
On the other side, certain Greek companies may fail to distinguish themselves in competitive international marketplaces due to a lack of innovation or unique value propositions when compared to global competition.
Is this a dead end?
The answer is "no."
Melior Tempus can help Greek companies overcome these hurdles and facilitate their growth abroad by implementing the following strategies:
We begin by undertaking extensive market research to discover promising markets beyond the Balkans. This is relatively simple today, with digital tools and all of your competitors' web presences. Create bespoke market entry plans based on knowledge of customer behaviour, competition, and regulatory frameworks.
Given that the majority of Greek companies enter markets—both interior and external—without a defined proposition, Melior Tempus experts work with you to develop your "why's," manifesto, vision, and values. People do not buy products. They purchase experiences.
Melior Tempus is a worldwide team of advisors who live in the majority of the markets you want to target. Language boundaries do not exist, nor does comprehending another's culture or style of consumption.
Access to these markets is made easier and less expensive thanks to digital, as opposed to traditional ways, which require you to find a reseller or a business partner, or worse, build a subsidiary abroad.
We are confident that there is innovation among Greek products. We urge Greek businesses to innovate and create one-of-a-kind products or services that appeal to foreign consumers. It is all about presenting your product or service in a proper manner and employing your unique selling proposition.
Take the next step towards expansion by contacting us for a free initial consultation appointment.