Do you brand your products?

Imagine a world without brands. We are increasingly focused on consumption activities, with nearly all products being branded.

  • Market stalls display fruits and vegetables with sophisticated names like Saint-Tropez, Chambord, Camembert, and more.
  • Artists such as Picasso, Ben Vautrier, and others.
  • Designers like Philippe Starck, Ora Ito, and others.
  • Football clubs such as Manchester United, PSG, etc.
  • Notable athletes such as David Beckham and Eric Cantona, among others.
  • Establishments like the Louvre, the Sorbonne, and so on.

It appears that unbranded objects have been largely phased out in our society. Even the Japanese brand Muji, known for its quality products without a brand, has now established itself as a recognisable brand. Is the brand the clear indicator of consumer society?

Despite what many people think, the brand has been around since before the industrial revolution and is not exclusive to modern business. It has always been a significant anthropological symbol that existed before industry, business, and marketing.

Brands have been discovered on pottery dating back to 1300 years before JC in Greece. These symbols can be in the shape of a name, a drawing, or a motif. These brands were either attached by the manufacturer of the item or by the distributor.

The brand initially functioned as an anthropological sign with two purposes:

  • Determining the source
  • Standing out from the competition

The brand's main value was in its signature, which represented the product's origin and craftsmanship.

Starting from the 18th century, the significance of branding saw a notable rise in various Western nations, driven by a combination of factors:

Advancements in production techniques, transportation, and mechanisation gradually replaced artisans with large industries.

Substantial advancements in communication and transportation systems have facilitated the distribution of goods on regional, national, and global scales.

Enhancements in packaging methods enabled the implementation of fractional and personalised packaging for the end customer.

Advancements in printing techniques enabled the tracing of the product's origin, turning packaging into a powerful sales tool.

Market fragmentation occurs due to the separation of manufacturing from sales. Merchants are the ones who support the products they sell. The distributor is gaining more influence.

Brand development is closely connected to the growth of advertising, which plays a crucial role in brand communication and enhancement strategy.

In the current competitive market, it is essential to differentiate yourself to succeed.

Offering the keys to unlock the full potential of your products, transforming them into irresistible brands that captivate your target audience.

Collaboratively, we will enhance your products with personality, purpose, and passion, establishing a strong bond that encourages loyalty and boosts expansion.

Seize this chance to take your business to the next level, making a memorable impact on consumers. Let's work collaboratively towards achieving success together.

Embrace ambitious goals and together we'll elevate your brand to create a lasting impact!

We have the know-how, do you have the willingness?